SKYLOS Dog Products Project

SKYLOS Dog Products Project

Brief 

Did you know that Americans spend an astonishing $41 billion a year on their furry friends.  With 57% of American households today owning either or a dog or cat, not counting other pets, it seems easy to understand the above fact.  Also with nine of ten pet owners considering their pet part of the family it justifies the fact that they would want to feed and pamper their little bundles of joy.

I wanted to create a company that would supply these animal loving people with everything they need to make their pets happy.  Animal products such as toys, clothing, and etc. will definitely bring in a big percentage of the profits the company makes since Americans spend $5 billion on their pets presents during holidays.

PET PRODUCT COMPANY
Final Project

Project: Pet product brand identity and packaging

Product: Clothing, Food, etc.

1. WHAT ARE WE TRYING TO ACCOMPLISH?

> create consumer awareness

> create compelling and distinctive brand identity and packaging.

2. WHO ARE WE TRYING TO REACH?

> pet lovers and owners

> people who enjoy or need to supply their pets with products

> people willing to come to a specialty store directly for pets

3. HOW WILL WE ACCOMPLISH THIS?

> identity design and package design

> applications: logo, signage, package design, store front.

The products I have decided to use for this project will be but not limited to:

> Dog treat packaging

> Animal apparel

> Store front

> Gift card

Click below to go to my webpage

My Webpage 


This is my website for now, I have all of the major projects from this class as well as pre-press class. All the projects with images and files you'll find here.

Package Deisgn Project

I'm having a hard time deciding what to do for my final project. Some options I have been consulting with is:

The 2012 Olympics, I'm not a huge fan of their current logo and I felt I could possibly make a better one that wasn't so geometric.

But now I am realizing that it is just a huge franchise and has so many things that go along with it other then a good logo. Plus I found that there are already really good logos out there that they could have used but didn't like this one:

That's when I decided I should go with a theme or idea that I'm more interested in personally.  So I have the concept of making an Organization company who supplies organizing and cleaning supplies but is mainly a hireable company that will come and clean up and organize your space.

Some names I have so far are  clutterfree,   BINS, unclutter,  cleanspace,  or   org.a.nize.  this company would manage not only your living spaces but could organize your desk and pantry.  It opperates on making your living space livable and systematized so that you have an uncluttered environment.

Land O Lakes

In researching the Land O Lakes logo and company I wanted to get their background, so I went to their family website and did a little digging.

Our Heritage

In the early twenties, a cooperative was formed that had new ideas about producing butter. In those days, most butter was made from sour cream and was sold in tubs. This new cooperative made butter from fresh, sweet cream and sold it in pound packages with individually-wrapped sticks. It soon set the standard for butter quality and helped to implement grading regulations for the industry. This cooperative was Land O'Lakes. Now, nearly a century later, Land O'Lakes continues to set the standard for quality, creating products that represent simple goodness, while making the cooking and baking process easier and more enjoyable.

A few things about the logo:

they used a droste effect (An image exhibiting the Droste effect depicts a smaller version of itself in a place where a similar picture would realistically be expected to appear. This smaller version then depicts an even smaller version of itself in the same place, and so on.)

The Land O' Lakes Indian maiden holding the butter box was painted in 1928 by Brown & Bigelow illustrator Arthur C. Hanson, who also painted the original Old Style Lager logo. His original art hangs in the lobby of the Arden Hills office and depicts the maiden in a pastoral scene with lakes, pines, flowers and grazing cows in the background. According to Land O' Lakes, the original Indian maiden was "simplified and modernized" in 1939 by Jess Betlach and has undergone many minor modifications since as the enduring logo of the coop.

Geometric Ice Cream

Resume

Assignment 1