SKYLOS Dog Products Project

Brief 

Did you know that Americans spend an astonishing $41 billion a year on their furry friends.  With 57% of American households today owning either or a dog or cat, not counting other pets, it seems easy to understand the above fact.  Also with nine of ten pet owners considering their pet part of the family it justifies the fact that they would want to feed and pamper their little bundles of joy.

I wanted to create a company that would supply these animal loving people with everything they need to make their pets happy.  Animal products such as toys, clothing, and etc. will definitely bring in a big percentage of the profits the company makes since Americans spend $5 billion on their pets presents during holidays.

PET PRODUCT COMPANY
Final Project

Project: Pet product brand identity and packaging

Product: Clothing, Food, etc.

1. WHAT ARE WE TRYING TO ACCOMPLISH?

> create consumer awareness

> create compelling and distinctive brand identity and packaging.

2. WHO ARE WE TRYING TO REACH?

> pet lovers and owners

> people who enjoy or need to supply their pets with products

> people willing to come to a specialty store directly for pets

3. HOW WILL WE ACCOMPLISH THIS?

> identity design and package design

> applications: logo, signage, package design, store front.

The products I have decided to use for this project will be but not limited to:

> Dog treat packaging

> Animal apparel

> Store front

> Gift card